Bouygues UK Sponsors Balance Bikes for Carmarthen Pupils | Cycle Champs Supporting Active Futures
Bouygues UK sponsors balance bikes for Richmond Park School in Carmarthen, supporting active, healthy futures for kids.
Building Healthy Futures: Bouygues UK Sponsors Balance Bikes for Richmond Park School
At Cycle Champs Ltd, we believe the first steps toward a healthier life can begin on two wheels. That’s why we’re thrilled to celebrate a brilliant act of corporate social responsibility from Bouygues UK, the contractor leading the transformation of the former Debenhams site in Carmarthen town centre.
As part of their commitment to social value, Bouygues UK has generously sponsored a set of balance bikes for Richmond Park School, giving local children the opportunity to develop vital physical and social skills through cycling.
Social Value in Action: A Gift to the Next Generation
Balance bikes are more than just a fun activity — they are a powerful tool for improving physical development, mental wellbeing, and early movement confidence in young children.
For Bouygues UK, this sponsorship is about giving something meaningful back to the community during a major urban regeneration project.
“Investing in young people and supporting active lifestyles is key to delivering real, long-lasting value in communities,” says Nina Williams, Social Value Adviser at Bouygues UK.
“We’re proud to work with Cycle Champs and help children at Richmond Park School take their first steps towards cycling and confidence.”
Why Balance Bike Education Matters
Cycle Champs specialises in early years balance bike education, working with nurseries and schools across Wales to help children aged 2–6 gain confidence, balance, and coordination before they move on to pedals.
The benefits are broad and lasting:
✅ Promotes physical activity from a young age
✅ Improves balance, coordination, and gross motor skills
✅ Encourages outdoor play and independence
✅ Contributes to childhood obesity prevention
✅ Builds self-esteem and social engagement
“This kind of support from businesses like Bouygues makes a real difference,” says Hywel Thomas, Director at Cycle Champs.
“It’s a simple, affordable way to invest in healthier futures for children while creating a lasting legacy in local communities.”
A Model for Other Businesses to Follow
Bouygues UK’s contribution shows how corporate social value can be translated into tangible, positive outcomes — not just for infrastructure, but for wellbeing. By supporting children’s physical literacy and confidence through balance bikes, companies can make a powerful impact.
Cycle Champs invites other businesses, developers, and funders to consider similar initiatives in their own communities:
Support local schools with bike packages
Sponsor training sessions for early years educators
Fund sustainable play schemes that encourage daily activity
Help Us Keep Kids Moving
Cycle Champs Ltd is a Welsh company based in Carmarthenshire, working to build a future where every child can move, play, and thrive. Whether you're a CSR advisor, business leader, school, or part of the Welsh Government’s wellbeing mission, now is the time to act. We’re ready to help you create high-impact social value through early years cycling.
👉 Visit our Store Page to explore our balance bike packages — and be part of the movement for healthier, more active futures.